This is an ad I got in the mail from the Alaska Department of Fish and Game, reminding me to get my fishing license and go fishing.

That line, “Parents don’t frame pictures of their kid playing video games” struck me the way a great line, phrase, or passage in a book does.

It’s true.
It’s simple and fairly universal within this culture.
It’s obvious, though it’s not something I’ve ever stopped to notice or contemplate.
It implies much.

I suppose that’s good advertising, isn’t it?